Pragmatism. Innovation.
Knowledge

welcome

It is our goal, at The London Bar Consultants Ltd, to shift the benchmark for industry standards from Service to Hospitality. We have pioneered a change in the hospitality industry, empowering our trainees and clients with a wealth of relevant knowledge regarding their roles and products, enabling your team to provide that extra value and understanding to the guest experience, keeping your business one step ahead of the competition.

We have spent the last decade working and consulting on every aspect of the Hospitality market, dissecting and decoding the mechanics of the industry. Our unrivalled experience is tantamount to our astute analysis and it is our passion that ensures we remain extremely hands on in driving through solutions and achieving results.

Innovation remains at the forefront of everything we do, delivering creative solutions to difficult problems and challenges. But the strongest weapon in our arsenal is knowledge. Years of research and development have culminated in the consultancy we offer, be it on your venue, your product or your event experience.

We offer award-winning, pragmatic, innovative and knowledgable solutions for your venue, products or experiences. Click on our Consultancy Page to see how we can help you.

latest news

  • Innovators of The Year 2015 nominees

    Innovators of The Year 2015 nominees

    We are over the moon to be shortlisted for Innovators of the Year in Imbibe Magazine’s Personality of the Year awards. The caliber of the names listed alongside ours is testament to the pedigree of th...

    Read more
  • Think Gin!

    Think Gin!

    LBC's Merchant House, home to 250+ of the most premium Gins in the world, was the perfect place to host Think Gin!, a trade event which attracted some of the biggest names in the industry. Jared Brown...

    Read more
  • Masterclass series

    Masterclass series

    We are continuing our Masterclass series into 2015 with a series of tastings and lectures held at Merchant House. Throughout 2014, our Masterclass series saw some of the industry’s brightest and best...

    Read more
  • Rolls Royce launch in the Shard

    Rolls Royce launch in the Shard

    LBC Ltd were delighted to launch the new Rolls Royce Ghost II in London’s iconic The Shard. We partnered with our friends at Burleigh’s Gin to create a bespoke cocktail which captured the British voic...

    Read more
  • Michelin Recommendation

    Michelin Recommendation

    LBC Ltd proudly send our congratulations to The Little Gloster on the Isle of Wight on their Michelin Guide recommendation. After working closely with the proprietors over the last 18months, instigati...

    Read more
  • BBC News Feature

    BBC News Feature

    The increasing resurgence of premium Gin enjoyment in the UK reached a new high in 2014, leading the BBC to produce a feature on the spirit, and where else would they go, but to The London Bar Consult...

    Read more
  • Fox and Badger Ride to Paris

    Fox and Badger Ride to Paris

    Nate and Lewis continue to raise money for Ovarian Cancer Action, our house charity. This summer, we will be cycling London to Paris in a single day for the cause. Follow us on Facebook for details of...

    Read more
  • Gin Guild at the Grand Mansion House

    Gin Guild at the Grand Mansion House

    As the provider for bars to the Gin Guild, LBC were once again engaged to make mixed Gin Drinks in the gloriously grand Mansion House. The home of the Lord Mayor of London was once again the venue for...

    Read more
  • Beefeater Global Afterparty

    Beefeater Global Afterparty

    January saw the climax of one of the most exciting global cocktail competitions in the industry, culminating with the final here in London. LBC were invited to be part of the large judging panel and w...

    Read more
  • Combier

    Combier

    French drinks manufacturer Combier are long standing friends of ours here at The London Bar Consultants, and so we were delighted to oblige in creating some bespoke and innovative cocktails for their ...

    Read more
  • St Nicholas Abbey Rum

    St Nicholas Abbey Rum

    We are delighted to announce that we have been approached by St Nicholas Abbey to act as the only merchant outside of the Abbey in Barbados to own and distribute their unique Rum. Merchant House is no...

    Read more
  • Plymouth in the House

    Plymouth in the House

    Merchant House is once again strutting her stuff as Gin giants Plymouth takeover the bar for a photoshoot starring their Global Brand Ambassador. We look forward to seeing the finished footage!

    Read more
  • Pantry now open

    Pantry now open

    The Merchant House Pantry has opened her doors just in time for Christmas. We have long specialised in fine and rare bottlings and now you can purchase them to take away. We have stocked the shelves w...

    Read more
  • Brit Nominees

    Brit Nominees

    2016 kicked off with a bang as this year’s Brit Award nominees were announced. Hosted by Google Play, the VIP afterparty was held at the Mondrian Hotel and LBC were customarily invited to provide an e...

    Read more
  • Global Rum Masters

    Global Rum Masters

    Lewis’ reputation as a master taster in the world of Rum has long been lauded, so it seemed only natural that this year he should be approached to Judge the Global Rum Masters in Notting Hill. Tasting...

    Read more
  • Bush Tea

    Bush Tea

    We love Rum, and so when we were asked by Bush Tea British Rum to lend had giving the product direction we jumped at the chance. Keith, the founder, is an incredible guy and we can safely say that we ...

    Read more
  • Kedleston Hall

    Kedleston Hall

    After months of hard work, we were delighted to be on hand at the opening of The Kedleston Country House in Derbyshire. A 70 seater restaurant with rooms for overnight stay in a renovated country hous...

    Read more
  • Cardiff

    Cardiff

    LBC are proud to be working alongside one the country’s leading importers of European foods to open an exciting new venue in Cardiff. Tapping into a growing trend in dining habits, the venture will fo...

    Read more
  • The Connoisseurs’ Collective

    The Connoisseurs’ Collective

    Our Connoisseur’s Collective continues to enjoy the delights of the industry. Recently, we invited the members to 58 Gin Distillery in Hackney Arches, where members could make their own gin and collec...

    Read more
  • Asterley Bro’s British Amaro

    Asterley Bro’s British Amaro

    Exciting news on the liquid front: the upcoming release of a British Amaro. We at LBC were enthralled be among the first to explore the liquid, developing serves and mixed drinks to aid the duo in the...

    Read more
  • Duppy Share Rum

    Duppy Share Rum

    We are delighted, if not surprised, to see our friends at Duppy Share continue to blossom. As big fans of both the liquid and their approach we are pleased to continue lending our support and host the...

    Read more
  • Best Gin Bar

    Best Gin Bar

    Delighted that our venue, Merchant House has been awarded Best Independent Gin bar at this year’s Think Gin. What a wonderful accolade! Many thanks to all at Think Gin

    Read more
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Innovators of The Year 2015 nominees

Innovators of The Year 2015 nominees

We are over the moon to be shortlisted for Innovators of the Year in Imbibe Magazine’s Personality of the Year awards. The caliber of the names listed alongside ours is testament to the pedigree of the award. Innovation remains a key core value of everything we do as The London Bar Consultants Ltd, and it is extremely pleasing to see our work at Merchant House gaining recognition. The award ceremony will be held in February.

×
Think Gin!

Think Gin!

LBC's Merchant House, home to 250+ of the most premium Gins in the world, was the perfect place to host Think Gin!, a trade event which attracted some of the biggest names in the industry. Jared Brown, Anastasia Miller, Peter Dorelli, Tristan Stephenson et all were in attendance to debate the future of the Nation's favourite tipple. The day peaked as The London Bar Consultants Ltd hosted a Comparative Botanical Workshop, offering their unique insights into the defining points of difference between not just individual brands, but the core aspects within each brand itself. Keep your ears open for Think Rum!

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Masterclass series

Masterclass series

We are continuing our Masterclass series into 2015 with a series of tastings and lectures held at Merchant House. Throughout 2014, our Masterclass series saw some of the industry’s brightest and best hold seminars at Merchant House to help further the collective knowledge of the trade and consumers. See out calendar on merchanthouselondon.com for the list of upcoming events

×
Rolls Royce launch in the Shard

Rolls Royce launch in the Shard

LBC Ltd were delighted to launch the new Rolls Royce Ghost II in London’s iconic The Shard. We partnered with our friends at Burleigh’s Gin to create a bespoke cocktail which captured the British voice of both brands, combining elegance, success and the British countryside.



Our drink, called The Ghost in the Woods, featured Burleigh’s Gin, with bespoke Hawthorn and Blackberry vermouth, custom Mushroom Bitters and just a whisper of port to help the drink glide on the palate. The cocktail was served all week for press from all over the globe.

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Michelin Recommendation

Michelin Recommendation

LBC Ltd proudly send our congratulations to The Little Gloster on the Isle of Wight on their Michelin Guide recommendation. After working closely with the proprietors over the last 18months, instigating a cocktail menu, bar training programme and FOH operations, The Little Gloster has gained recognition by becoming recommended by the Michelin Guide.

×
BBC News Feature

BBC News Feature

The increasing resurgence of premium Gin enjoyment in the UK reached a new high in 2014, leading the BBC to produce a feature on the spirit, and where else would they go, but to The London Bar Consultants Ltd at Merchant House. News viewers had a treat over Christmas as Merchant House featured heavily, including our very own Lewis Hayes making our seasonal Christmas Tree Martini on camera.

×
Fox and Badger Ride to Paris

Fox and Badger Ride to Paris

Nate and Lewis continue to raise money for Ovarian Cancer Action, our house charity. This summer, we will be cycling London to Paris in a single day for the cause. Follow us on Facebook for details of upcoming fundraisers.

×
Gin Guild at the Grand Mansion House

Gin Guild at the Grand Mansion House

As the provider for bars to the Gin Guild, LBC were once again engaged to make mixed Gin Drinks in the gloriously grand Mansion House. The home of the Lord Mayor of London was once again the venue for the gathering of the great and the good in the Gin world, and we were once again on hand to ensure they were well watered.

×
Beefeater Global Afterparty

Beefeater Global Afterparty

January saw the climax of one of the most exciting global cocktail competitions in the industry, culminating with the final here in London. LBC were invited to be part of the large judging panel and where better to host the after party than Merchant House? Beefeater took over our venue for the evening and together we played host to the finest this industry has to offer.

×
Combier

Combier

French drinks manufacturer Combier are long standing friends of ours here at The London Bar Consultants, and so we were delighted to oblige in creating some bespoke and innovative cocktails for their upcoming Cocktail book. The shoots took place at Merchant House using our incredible team and we’ve had a sneak peak at the results (Spoiler alert: they look fantastic!)

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St Nicholas Abbey Rum

St Nicholas Abbey Rum

We are delighted to announce that we have been approached by St Nicholas Abbey to act as the only merchant outside of the Abbey in Barbados to own and distribute their unique Rum. Merchant House is now home to the oldest accessible barrel of Bajan Rum anywhere in the world. Available both by the measure from behind the bar and by the bottle to take away, this remarkable collectors’ item is a Merchant House exclusive.

×
Plymouth in the House

Plymouth in the House

Merchant House is once again strutting her stuff as Gin giants Plymouth takeover the bar for a photoshoot starring their Global Brand Ambassador. We look forward to seeing the finished footage!

×
Pantry now open

Pantry now open

The Merchant House Pantry has opened her doors just in time for Christmas. We have long specialised in fine and rare bottlings and now you can purchase them to take away. We have stocked the shelves with our favourites to arouse your interest. Don’t see something your after or want to stock up the home bar? Just let us know and we’ll order anything in for you.

×
Brit Nominees

Brit Nominees

2016 kicked off with a bang as this year’s Brit Award nominees were announced. Hosted by Google Play, the VIP afterparty was held at the Mondrian Hotel and LBC were customarily invited to provide an exciting and dynamic drinks element worthy of the clientele. Check out our Instagram for photos from the night.

×
Global Rum Masters

Global Rum Masters

Lewis’ reputation as a master taster in the world of Rum has long been lauded, so it seemed only natural that this year he should be approached to Judge the Global Rum Masters in Notting Hill. Tasting Rums from all over the globe alongside some of the industry’s most respected figures, Lewis was invited to blind taste a huge array of Rum spirits form all across the globe, analysing and deciphering their nuances. The results are due shortly.

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Bush Tea

Bush Tea

We love Rum, and so when we were asked by Bush Tea British Rum to lend had giving the product direction we jumped at the chance. Keith, the founder, is an incredible guy and we can safely say that we found his Rum to be one of the most intriguing and exciting liquids to hit the market in sometime. Through two creative sessions we developed serves and brought some consumer market research to the table, helping to define the brand in a challenging market place. We wish Bush Tea the best of luck

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Kedleston Hall

Kedleston Hall

After months of hard work, we were delighted to be on hand at the opening of The Kedleston Country House in Derbyshire. A 70 seater restaurant with rooms for overnight stay in a renovated country house provides the basis for this quaint and sophisticated getaway location. Cocktails and Bar Staff training were provided by LBC, encapsulating the lush heritage of the site and the modern interpretation of its homely values. Congratulations to Paul and his team!

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Cardiff

Cardiff

LBC are proud to be working alongside one the country’s leading importers of European foods to open an exciting new venue in Cardiff. Tapping into a growing trend in dining habits, the venture will focus on the Spanish style of eating and drinking in one of Britain’s fastest growing cities.

×
The Connoisseurs’ Collective

The Connoisseurs’ Collective

Our Connoisseur’s Collective continues to enjoy the delights of the industry. Recently, we invited the members to 58 Gin Distillery in Hackney Arches, where members could make their own gin and collective we could develop a new Gin, exclusive for CC Members. A great evening distilling, tasting and discussing has resulted in the the first ever CC Gin being available behind the bar at Merchant House

×
Asterley Bro’s British Amaro

Asterley Bro’s British Amaro

Exciting news on the liquid front: the upcoming release of a British Amaro. We at LBC were enthralled be among the first to explore the liquid, developing serves and mixed drinks to aid the duo in their ongoing development of the product. From what we’ve seen so far, this is going to cause a storm on the burgeoning Bitters market here in the UK. We can’t wait to see what else they have up their sleeves (British Fernet anyone?)

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Duppy Share Rum

Duppy Share Rum

We are delighted, if not surprised, to see our friends at Duppy Share continue to blossom. As big fans of both the liquid and their approach we are pleased to continue lending our support and host their groundbreaking rum blending sessions at Merchant House. Long may the Duppy reign.

×
Best Gin Bar

Best Gin Bar

Delighted that our venue, Merchant House has been awarded Best Independent Gin bar at this year’s Think Gin. What a wonderful accolade! Many thanks to all at Think Gin