about us

We challenge the fundamental understandings of the hospitality industry by giving our guests and clients more. Our achievements are firmly rooted in personnel development, meticulous staff training and ensuring the operational side of our projects are efficient, sustainable and methodical.

For us, value is key. Our expertise allow you to maximise the value of your guests experience.

Ultimately we deliver unparalleled results through turnkey solutions to events, pop-ups, experiences and venues. Headed by Lewis Hayes and Nate Brown, the team has been making waves in hospitality since its inception in 2012. In a few short years, the team have overseen the opening and relaunch of numerous venues and experiences, brought mainstream and boutique brands alike to the market and trained countless staff members in their craft, with a client basing stretching across the world.

Today, the team behind LBC Ltd are proud owners and operators of the mute-award winning Merchant House group of bars in London.


latest news

  • Innovators of The Year 2015 nominees

    Innovators of The Year 2015 nominees

    We are over the moon to be shortlisted for Innovators of the Year in Imbibe Magazine’s Personality of the Year awards. The caliber of the names listed alongside ours is testament to the pedigree of th...

    Read more
  • Think Gin!

    Think Gin!

    LBC's Merchant House, home to 250+ of the most premium Gins in the world, was the perfect place to host Think Gin!, a trade event which attracted some of the biggest names in the industry. Jared Brown...

    Read more
  • Masterclass series

    Masterclass series

    We are continuing our Masterclass series into 2015 with a series of tastings and lectures held at Merchant House. Throughout 2014, our Masterclass series saw some of the industry’s brightest and best...

    Read more
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Innovators of The Year 2015 nominees

Innovators of The Year 2015 nominees

We are over the moon to be shortlisted for Innovators of the Year in Imbibe Magazine’s Personality of the Year awards. The caliber of the names listed alongside ours is testament to the pedigree of the award. Innovation remains a key core value of everything we do as The London Bar Consultants Ltd, and it is extremely pleasing to see our work at Merchant House gaining recognition. The award ceremony will be held in February.

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Think Gin!

Think Gin!

LBC's Merchant House, home to 250+ of the most premium Gins in the world, was the perfect place to host Think Gin!, a trade event which attracted some of the biggest names in the industry. Jared Brown, Anastasia Miller, Peter Dorelli, Tristan Stephenson et all were in attendance to debate the future of the Nation's favourite tipple. The day peaked as The London Bar Consultants Ltd hosted a Comparative Botanical Workshop, offering their unique insights into the defining points of difference between not just individual brands, but the core aspects within each brand itself. Keep your ears open for Think Rum!

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Masterclass series

Masterclass series

We are continuing our Masterclass series into 2015 with a series of tastings and lectures held at Merchant House. Throughout 2014, our Masterclass series saw some of the industry’s brightest and best hold seminars at Merchant House to help further the collective knowledge of the trade and consumers. See out calendar on merchanthouselondon.com for the list of upcoming events